Getting traffic to your website is important, converting that visitor into a lead is critical. When we think of a traditional buying cycle or consumer buying funnel we understand that there are three levels of customer engagement that occur. Awareness, consideration & purchase. In the awareness phase of the buying funnel, consumers begin the process of researching, surveying the market place to see who offers that product or service that they are looking for. Within the consideration phase, consumers begin figuring out exactly what they are looking for and are closer to making a buying decision. Within the purchase phase, they are ready to engage right now in the purchase process.
Your goal as a business owner should really be to maximize the opportunities within the purchase phase, that's where the money is at. However, we also understand that consumers may be close to that point of purchase but are not ready to make a phone call start the buying process. Live online chat bridges that gap between the consideration and purchase phase by engaging customers at a high level and helping them down the buying funnel. Consumers are more likely to engage with an online chat feature to get more detailed information about the product or service that they are looking for. Many small to medium size businesses don't have the financial or time resources necessary to staff a live online chat 8 hours a day. TotalLive Chat is an online chat feature that is added to your website and is staffed 16 hours a day, 7 days a week by a professional chat conversion specialist that helps to convert your online traffic into leads.
What are some of the benefits of having live online chat on your site?
- It can lower your website abandonment ratio.
- Allows for instant engagement of consumers who are at the consideration or purchase phase.
- See an immediate increase in your online marketing efforts.
- Guaranteed, fixed low cost per converted lead.
- You are generating highly qualified leads 16 hours a day, 7 days a week.
To learn more about the TotalLive Chat go to http://local.reachlocal.com/totallivechat or www.GetMeResults.com for more information.
Art Ruiz Jr is an online media strategist with ReachLocal Denver & Colorado Springs. Call today for a free consultation in Denver (303) 498-9324 or Colorado Springs (719) 290-6043
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