Reverse Proxy
Simple. Subtle. Effective. Reverse Proxy is what enables us to track all activity generated from your ad without ever needing to contact your webmaster. Anytime someone visits your website through a ReachLocal ad, we pull your existing URL through our servers so your pages look and feel the same, but with added, undetectable enhancements that let us track calls, page views, web forms, emails and more. Campaigns go live faster, website conversion gets a boost – and you don’t have to lift a finger.
From: http://ping.fm/pJ85p
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