Sunday, January 30, 2011

ReachLocal Reviews: See What Auto Repair Shops, Tire Stores, Towing Companies, Auto Wreckers & Salvage Shops Are Saying - ReachLocal Reviews - Internet Marketing - ReachLocal Denver - Free Consultation (303) 498-9324 Internet Marketing Solutions I

ReachLocal Reviews: See What Auto Repair Shops, Tire Stores, Towing Companies, Auto Wreckers & Salvage Shops Are Saying

in ReachLocal Reviews

Last updated Right now

ReachLocal Reviews: See what local import auto repair shops, tire stores, auto salvage shops & towing companies are saying about ReachLocal. We work with thousands of local businesses just like you around the Nation. We specialize in helping the automotive industry transition from traditional offline marketing to online marketing.

Online reputation plays an important role in your business. One of the first things that you can do is update / claim your map listings from Google, Yahoo & Bing. Make sure that your logo, hours, address, website, photos of your shop, videos, services that you offer are all up to date. Encourage your customers (the happy ones) to write reviews about your shop for you. This will help to give you visibility quickly and keep you on the main page of the map sections.

We can help you create online marketing strategies that makes sense for your business. Some of the strategies that we use include:

  • Pay Per Click Advertising (PPC)
  • Social Media Marketing (SMM)
  • Facebook, Twitter & YouTube Management
  • Video Creation & Marketing

Art Ruiz Jr is an online marketing expert with Reach Local specializing in the automotive repair industry. Want results? Call me today @ (303) 498-9324 to learn more.

This article is also listed under the following categories: ReachLocal Reviews | Import Auto Repair Shop Internet Marketing | Auto Wrecker & Salvage Pay Per Click Advertising | Towing Company Online Advertising

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Friday, January 28, 2011

Internet Marketing : How Can ReachLocal Help Your Business Grow In Colorado Springs or Pueblo? - ReachLocal Denver - Free Consultation (303) 498-9324 Internet Marketing Solutions In Denver

Internet Marketing : How Can ReachLocal Help Your Business Grow In Colorado Springs or Pueblo?

Last updated 1 month ago

What does your online media strategy look like? Internet marketing should be integrated into your overall media planning, whether you are doing yellow pages, tv, radio, billboard, newspaper or direct mail. All types of traditional advertising should lead potential customers to your website. Consumers are more likely to recall a web address for a company than a phone number. So how do you make sure that potential clients find you online when they need you? This is where having a solid internet marketing plan can have the greatest impact for your business.

What internet marketing products or services should be part of my online media strategy? It depends! Brand equity in the marketplace, business niche, cities served, budget, competitors, other advertising efforts, signage & many other factors. When we discuss internet marketing with clients, here are some of the strategies we often discuss:

  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)
  • Social Media Optimization (SMO)
  • Social Media Marketing or Management (SMM)
  • Behavioral Remarketing
  • Banner / Display Ads
  • Live Online Chat
  • Mobile Advertising
  • Video Marketing
  • Internet Yellow Pages such as DexKnows.com or Supermedia.com
  • Google, Yahoo, & Bing Map Optimization
  • Landing Page or Website
  • Website Redsesign

Just to be clear, there is no single product that is a magic bullet. With internet marketing, there are 3 areas that all of those products listed above fall into. Search engine marketing (paid placement), search engine optimization (organic or free listings) and social media optimization (everything social). It's not either or, but how you integrate it all together for your business.

Want to talk strategy? Art Ruiz Jr is an online media strategist with ReachLocal serving Colorado Springs & Pueblo. Visit us online @ www.GetMeResults.com or call (719) 290-6043 to schedule a free online media strategy session.

Article also classified under the following categories: Internet Marketing ReachLocal | Internet Marketing Colorado Springs | Internet Marketing Pueblo

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Veterinary Marketing : 6 Tips To Make Your Online Advertising More Effective Today! - ReachLocal Denver - Free Consultation (303) 498-9324 Internet Marketing Solutions In Denver

Veterinary Marketing : 6 Tips To Make Your Online Advertising More Effective Today!

Last updated 2 months ago

Figuring out how to integrate an online media strategy for your Veterinary Practice or Emergency Animal Hospital will take a little work on your part. However, when done right, it can have an immediate impact on your bottom line. Search engine marketing (SEM) also known as Pay Per Click (PPC) advertising is a foundational piece of any Veterinarian marketing strategy.  One of the biggest misconceptions about advertising on the search engines is that if you bid on a few popular keywords and only advertise on Google, you are going get new clients. Every keyword or keyword phrase is going to perform differently on your site. The trick is to figure out which keywords are making your phone ring and driving new clients into your practice. Here are a few tips that should help you make your veterinary marketing program more effective.

  • Advertise On Google, Yahoo & Bing - Although Google represents over 65% of all online traffic, there is still tremendous value in going after the remaining 35% of traffic.  When advertising on all 3 of the major search engines, we have seen the average cost to acquire customers go down for two reasons. The first reason being that there are fewer veterinary practices advertising on the other search engines. Second, the cost per visits can be less as well. When you add those factors in, average out the 3 search engines, you have a winning combination.
  • Keep It Close - When setting up your search engine marketing campaign you will have two options as far as geographic targeting, DMA (designated market area) and Radius. A DMA typically covers an entire Metro area plus rural communities. For instance, if you are trying to market exclusively within the Denver Metro area, your advertising message will be seen in Boulder which is 20 miles away & Fort Collins which is 60 miles away. In most cases, that will be a waste of your time and money. What we have found to be most successful for online veterinary marketing campaigns is a radius distance of 15-20 miles around your office.
  • What Services Or Procedures Are Most Profitable For You? - Think about what makes your practice unique in the marketplace. Focus your time, energy & dollars going after the most profitable parts of your practice.  Your time is money, your money that you are spending to acquire more customers may be wasting your time. When putting together a keyword list for search engine marketing campaign, ask yourself a few questions. What types of pets and/or services do I not want to see in my practice? What types of services are most profitable for me? That should be a great starting point to get a jumpstart on your keyword lists.
  • Keyword Research & Generation - Keyword generation is one of the most critical components in this process. Earlier we spoke about focusing your time and energy on the services and practice specialties that are most profitable for you. That is where you begin outlining what keyword groupings you need to develop. If you start off with a list of 50 keywords and phrases, that can easily turn into 200 - 400 after you run them through a keyword generation tool.
  • Location, Location, Location - Once you get your keyword list of 200 - 400 created, now it's time to add city or geo modifiers to your list. If you are advertising in the Denver area, you might want to add Denver, Aurora, Highland Ranch to each of the keywords to make them more targeted and relevant. It's been said that customers search one of two ways, with a city included within the search phrase such as Veterinarian Denver or just Veterinarian. Make sure you have both search styles covered.
  • Your Text Ad Is Your First Impression - Don't be common or boring. Think about your practice and what sets you aside from everyone else.  Incorporate that into your text ad. Your text ad is meant to do two things, invite people into your site or keep them out. Who are you writing it for? Here is a great example of a text ad that one of my Veterinary Practices has used with amazing success.


Love Your Pets? So Do We.

Compassionate Care For Your Dogs,

Cats, Small Animals in Denver, CO.

www.GreatVetWebsite.com

Search engine marketing SEM is one of the most powerful, point of sale veterinary marketing strategies out there..when done right of course.  Take the time to do the necessary research before you get started. Survey the landscape, look at what of your competitors are doing well and not very well. Dollar for dollar, search engine marketing or pay

per click advertising can generate amazing returns for your Veterinary Practice.

Art Ruiz Jr is an online media strategist with ReachLocal, specializing in creating online veterinary marketing strategies. Want to see results? Let us show you how effective veterinary advertising with ReachLocal can be. Call us today for a free, no obligation consultation @ (719) 290-6043 or go to www.GetMeResults.com.


Article Also Classified Under The Following Categories: Veterinary Advertising & Marketing | Veterinarian Advertising & Marketing | Veterinary Practice Marketing | Marketing For Veterinarians

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Best Search Engine Marketing SEM Tips For Veterinarians & Emergency Animal Hospitals. - ReachLocal Denver - Free Consultation (303) 498-9324 Internet Marketing Solutions In Denver

Best Search Engine Marketing SEM Tips For Veterinarians & Emergency Animal Hospitals.

Last updated 2 months ago

Figuring out how to integrate an online media strategy for your Veterinary Practice or Emergency Animal Hospital will take a little work on your part. However, it can have an immediate impact on your bottom line. Search engine marketing (SEM) also known as Pay Per Click (PPC) advertising is a foundational piece of your online media strategy and that's what we are focusing on today. So, what are the best online marketing tips for Veterinarians & Emergency Animal Hospitals?

  • Advertise On The 3 Major Search Engines - Think outside the Google box.  Even though Yahoo & Bing represent less than 28% of all online traffic, it's a huge opportunity.  Typically we see a lower cost per visit which leads to a lower cost to acquire when advertising on Yahoo & Bing as well.
  • How Far Away From Your Practice Do Clients Drive To See You? - With Veterinary practices & Emergency Animal Hospitals, typically a 10-15 mile radius around your practice works best. For a specialty practice such as equine or cat vet clinic it might be appropriate to market up to a 25-35 mile radius successfully.
  • Practice Specialties - When setting up your search engine marketing campaign, think about what makes your practice unique in the marketplace. Focus your time, energy & dollars going after the most profitable parts of your practice. Not all customers are created equal, right? Focus on what you want, not what you can get. 
  • Keyword Research & Generation - Keyword generation is one of the most critical components in this process. Earlier we spoke about focusing your time and energy on the services and practice specialties that are most profitable for you. That is where you begin outlining what keyword groupings you need to develop. If you start off with a list of 50 keywords and phrases, that can easily turn into 200 - 400 after you run them through a keyword generation tool.
  • Location, Location, Location - Once you get your keyword list of 200 - 400 created, now it's time to add city or geo modifiers to your list. If you are advertising in the Denver area, you might want to add Denver, Aurora, Highland Ranch to each of the keywords to make them more targeted and relevant.
  • Powerful & Descriptive Text Ads - Don't be common or boring. Think about your practice and what sets you aside from everyone else.  Incorporate that into your text ad. Your text ad is meant to do two things, invite people into your site or keep them out. Who are you writing it for? Here is a great example of a text ad that one of my Veterinary Practices has used with amazing success.


Love Your Pets? So Do We.
Compassionate Care For Your Dogs,
Cats, Small Animals in Denver, CO.
www.GreatVeterinarianWebsite.com

Search engine marketing SEM works very well for Veterinary & Emergency Animal Hospitals when done right.  Take the time to do the necessary research before you get started. Survey the landscape, look at what of your competitors are doing well and not very well. Dollar for dollar, search engine marketing or pay per click advertising can generate amazing returns for your Practice.

Art Ruiz Jr is an online media strategist with ReachLocal and specializes in creating search engine marketing campaigns for Veterinarians & Emergency Animal Hospitals across the US. Want to see results? Let us show you what we have done for other Veterinarians just like you. Call us today @ (719) 290 6043 or go to www.GetMeResults.com.

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How is social media optimization (SMO) affecting traditional search engine optimization (SEO)? Is SMO the new SEO? - ReachLocal Denver - Free Consultation (303) 498-9324 Internet Marketing Solutions In Denver

How is social media optimization (SMO) affecting traditional search engine optimization (SEO)? Is SMO the new SEO?

Last updated 2 months ago

When we think about Web 1.0 we instantly think of search engine optimization (SEO) and “getting to the top of the search engines for free.” Right?  Just knowing a few tips and tricks really did have an impact on where a site ranked organically.  Over the next few years, the strategies involved with search engine optimization (SEO) got a little more complex. Then we started hearing about link farms, reciprocal linking, and all kinds of crazy ways to get people to “link” to your site. You could even go to ebay.com and purchase 10,000 links into your website for $99.00.

So what’s the problem here? More links into a site means higher rankings, right? Let’s talk about relevancy. The search engines are always looking for ways to create the best “user experience” possible.  The search engines started placing even more emphasis on link quality and link relevancy. It was getting tougher and tougher for search engine optimization (SEO) to work the way it used to. 

Hopefully by now you are convinced that social media is not a fad, and is not going away anytime soon. As a matter of fact, through social media, consumers have essentially forced the hand of search engines to start displaying instant, relevant content. So if consumers wanted real-time relevant data and the search engines are after the best user experience possible, it just made sense to change the way information and websites are ranked.  So how do the search engines now determine who shows up for free? How does social media optimization (SMO) factor into Web 2.0?

Fresh, dynamic & relevant content is what the search engines are looking for now. If  you have a beautiful website that has not been updated with new content in a year or two, you may not be what the search engines are looking for.  Social media optimization (SMO) is really about creating, distributing and managing new relevant content with the intent of creating as many relevant incoming links back to your site as possible. Essentially, you want to be perceived as the local authority for your industry, product or service.  That’s why social media optimization (SMO) is going to play a critical part in your business moving forward.


Here are a few things that you can do to get your business social media optimized!

  • Set up your Facebook, Twitter & YouTube accounts
  • Claim your Google, Yahoo & Bing map listings, update your business information, hours, services, reviews, etc
  • Set up a blog externally from your site
  • Set up accounts with the major review sites such as Yelp, Kudzu & City Search, update your business information and reviews.
  • Set up a few social bookmarking sites such as StumbleUpon & Digg.

So now what? The most critical part of creating a social media optimization strategy is creating & distributing new & relevant content to all of the these sites listed above (minus review sites). What you are trying to do is get your content in as many places as possible in order to have your content indexed by the search engines and begin to rank organically. Remember, quality and relevant incoming links are what we are after.  Each post, submission or article you write should have links leading back to your website, creating that "authority" that the search engines so love. This article is meant to be a brief, high level overview of social media optimization. Hopefully it was a good starting point for you and your business.

We help businesses make sense of the internet. Call us today for a free, no obligation consultation @ (719) 290-6043. www.GetMeResults.com  We work with clients all over Colorado including Denver, Colorado Springs, & Pueblo.

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ReachCast: Social Media Marketing In Denver By ReachLocal. - Social Media Marketing - Internet Marketing - ReachLocal Denver - Free Consultation (303) 498-9324 Internet Marketing Solutions In Denver

ReachCast: Social Media Marketing In Denver By ReachLocal.

in Social Media Marketing

Last updated 20 days ago

The ReachCast Story

The reality is, in today’s digital environment, consumers are now talking, listening, and engaging online more than any other activity. That means businesses who want to connect with these consumers need to be talking, listening, and engaging online too.

They need a dynamic web presence that goes where consumers are, provides a fresh stream of engaging content, and enables them to listen to and engage with consumers who are talking about them online. And, beyond connecting with consumers directly, all that social activity is valuable content that search engines love, helping boost your online search discovery, too.

We built ReachCast because in talking with many of our existing small business customers, we realized that many didn’t have the time, tools or expertise to build and manage a dynamic web presence.

With ReachCast, the unique combination of our proprietary technology platform with an expert service team helps SMBs build and optimize their Web presence for the purpose of driving online search discovery, powering reputation management, and managing social media marketing.

Click Here To Read The Full Article >>

Art Ruiz Jr is a social media strategist with ReachLocal Denver. Call today to see how a social media strategy can impact your business (303) 498-9324.

Article is classified under the following categories:

  • Social Media Marketing In Denver
  • Social Media Management Denver
  • Facebook Advertising
  • Twitter Marketing
  • Youtube Marketing
  • Internet Marketing Denver

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Testimonial From Mike Paxton, Founder of Q2 Interactive Media - ReachLocal Denver - Free Consultation (303) 498-9324 Internet Marketing Solutions In Denver

Testimonial From Mike Paxton, Founder of Q2 Interactive Media

Art Ruiz Jr.
Last updated 12 days ago

10/15/2010 on Cast page
ReachLocal Is Awesome! www.Q2InteractiveMedia.com has been in the website design & strategy business for over 10 years. In that time, I have referred hundreds of my clients to different internet marketing companies to help them generate more traffic to their sites. I have referred my clients to Yodle.com, orangesoda.com, SuperPages.com (SuperMedia.com), DexOnline.com, & a few local internet marketing boutique shops. Without a doubt, ReachLocal has done an amazing job for my clients. Art Ruiz Jr is an internet marketing expert and understands how to integrate an online media strategy into my clients' current advertising programs. Depending on which study you read, average website conversion ratios ranged from 2% - 10%. My client was generating a 23% click to call ratio, meaning that for every 100 visits to their website, they were generating 23 phone calls into their business. The fact that my client was at a 23% conversion ratio was amazing. ReachLocal will do an amazing job for you. If you want it done right, call Art Ruiz Jr.
Mike Paxton

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McBride Lighting : How Energy Efficient Lighting Saves You Money - McBride Lighting & Electrical Services, Golden, CO

McBride Lighting : How Energy Efficient Lighting Saves You Money

Last updated 1 hour 34 minutes ago

Check out Jared Blackney's, the Vice President of McBride Lighting, response to the question, "How do I save money without cutting the payroll?" 

Upgrading to a more energy efficient lighting system could be your answer.  To learn more about the Going Green efforts at McBride Lighting visit our website

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How to Calculate Your Mortgage Payment - American Home Funding, Greenwood Village, CO

How to Calculate Your Mortgage Payment

Last updated 44 minutes ago

Do you feel overwhelmed by paperwork and numbers? Watch this video to learn how you can easily calculate your mortgage payment. 

For more advice on your mortgage payments visit American Home Funding.

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American Home Funding of Colorado can help with any of your home loan needs.

Jim Job Of ReachLocal Denver Conducts A Ground Breaking Experiment Using The New Dex Denver Yellow Pages Versus His New Droid. - ReachLocal Denver - Free Consultation (303) 498-9324 Internet Marketing Solutions In Denver

Thursday, January 27, 2011

Dex Yellow Pages: What All Businesses Should Know About Advertising In The Denver Dex Yellow Page Phonebook. - ReachLocal Denver - Free Consultation (303) 498-9324 Internet Marketing Solutions In Denver

Dex Yellow Pages: What All Businesses Should Know About Advertising In The Denver Dex Yellow Page Phonebook.

Last updated 1 minute ago

Thinking about placing an ad in the phonebook? Here is some great information about the industry that all business owners shoule know about. I came across this great article entitled Dex Yellow Pages "Mirror of the Marketplace" Reflects Steep Downward Slide written by Jeff Kron, a yellow page veteran of 29 years. The photo above illustrates how the Denver Dex Yellow Pages Phonebook has changed since 2006.

"As traditional print media suffers the continued migration of advertisers from print to Internet; local directory publishers scramble to stop the revenue hemorrhaging by getting pricing deals and an online option in front of the advertisers the that remain. The effort to entice newcomers is of course a priority as many long relationships turn elsewhere. That, along with bankruptcy, reorganization and cutbacks that continue to add their workforce to the numbers of the unemployed are some of the tactics employed to cauterize the wound.

Getting a viable Internet model in front of advertisers that delivers a sustainable ROI has become an unsurmountable uphill battle considering the recent changes Google has made to how they deliver organic results.  Have you noticed?  Local directory sites have vanished from organic appearance as Google's algorithms continue to evolve and deliver more relevant local search results that users crave."

Art Ruiz Jr is an internet marketing expert with ReachLocal Denver. Art also spent 6 years working for Dex Yellow Pages and has helped many customers transition into the online world. If your business is ready make the change, call me at (303) 498-9324.

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of ReachLocal, Inc., its management, employees, clients or publishers.

Article is also listed under the following categories: Dex Yellow Pages | Denver Dex Yellow Pages | Dex Yellow Pages In Colorado Springs

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Wednesday, January 26, 2011

Google’s Local Strategy & What It Means For Your SMB - ReachLocal, Inc. , Woodland Hills, CA

Google’s Local Strategy & What It Means For Your SMB

Last updated 1 day 9 hours ago

View the full presentation: Google 2011: Impacts on Local Internet Marketing

Google has been busy making some big changes over the last few months, and if you’re an SMB owner you should definitely be taking note. Why? Most of the new features, updates and changes specifically affect the local space with a focus on local businesses. ReachLocal GM & SVP of ReachCast, Alex Hawkinson, wrote about these changes in a two-part blog series a month ago, called Keeping Up With Google (Part One, Part Two).

Now, ReachLocal Co-Founder and CDO Nathan Hanks has created a presentation on Slideshare to elaborate more on Google’s strategy. One of the company’s most dynamic speakers and thought-leaders, Nathan deftly explains how all the changes at Google affect the way local businesses are discovered and seen online, like:

  • Paid ads are still the fastest way to drive quality traffic and leads to your SMB
  • A fresh stream of quality content on many places across the Web powers organic search discovery
  • Your social authority & online reputation (reviews & ratings) affect your organic search rank
  • Mobile search and apps are getting even more popular, so having a mobile-ready site is imperative

Check out the presentation on SlideShare here. Then let us know what you think with a comment!

Angela Epley writes about online advertising and web presence for the ReachLocal blog, which focuses on small business online marketing strategies.

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How is social media optimization (SMO) affecting traditional search engine optimization (SEO)? Is SMO the new SEO? - ReachLocal Denver - Free Consultation (303) 498-9324 Internet Marketing Solutions In Denver

How is social media optimization (SMO) affecting traditional search engine optimization (SEO)? Is SMO the new SEO?

Last updated 2 months ago

When we think about Web 1.0 we instantly think of search engine optimization (SEO) and “getting to the top of the search engines for free.” Right?  Just knowing a few tips and tricks really did have an impact on where a site ranked organically.  Over the next few years, the strategies involved with search engine optimization (SEO) got a little more complex. Then we started hearing about link farms, reciprocal linking, and all kinds of crazy ways to get people to “link” to your site. You could even go to ebay.com and purchase 10,000 links into your website for $99.00.

So what’s the problem here? More links into a site means higher rankings, right? Let’s talk about relevancy. The search engines are always looking for ways to create the best “user experience” possible.  The search engines started placing even more emphasis on link quality and link relevancy. It was getting tougher and tougher for search engine optimization (SEO) to work the way it used to. 

Hopefully by now you are convinced that social media is not a fad, and is not going away anytime soon. As a matter of fact, through social media, consumers have essentially forced the hand of search engines to start displaying instant, relevant content. So if consumers wanted real-time relevant data and the search engines are after the best user experience possible, it just made sense to change the way information and websites are ranked.  So how do the search engines now determine who shows up for free? How does social media optimization (SMO) factor into Web 2.0?

Fresh, dynamic & relevant content is what the search engines are looking for now. If  you have a beautiful website that has not been updated with new content in a year or two, you may not be what the search engines are looking for.  Social media optimization (SMO) is really about creating, distributing and managing new relevant content with the intent of creating as many relevant incoming links back to your site as possible. Essentially, you want to be perceived as the local authority for your industry, product or service.  That’s why social media optimization (SMO) is going to play a critical part in your business moving forward.


Here are a few things that you can do to get your business social media optimized!

  • Set up your Facebook, Twitter & YouTube accounts
  • Claim your Google, Yahoo & Bing map listings, update your business information, hours, services, reviews, etc
  • Set up a blog externally from your site
  • Set up accounts with the major review sites such as Yelp, Kudzu & City Search, update your business information and reviews.
  • Set up a few social bookmarking sites such as StumbleUpon & Digg.

So now what? The most critical part of creating a social media optimization strategy is creating & distributing new & relevant content to all of the these sites listed above (minus review sites). What you are trying to do is get your content in as many places as possible in order to have your content indexed by the search engines and begin to rank organically. Remember, quality and relevant incoming links are what we are after.  Each post, submission or article you write should have links leading back to your website, creating that "authority" that the search engines so love. This article is meant to be a brief, high level overview of social media optimization. Hopefully it was a good starting point for you and your business.

We help businesses make sense of the internet. Call us today for a free, no obligation consultation @ (719) 290-6043. www.GetMeResults.com  We work with clients all over Colorado including Denver, Colorado Springs, & Pueblo.

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The Dex Denver Phone Book Just Got Delivered : Maybe The Experts Were Right About Declining Usage & Marketshare. - ReachLocal Denver - Free Consultation (303) 498-9324 Internet Marketing Solutions In Denver

The Dex Denver Phone Book Just Got Delivered : Maybe The Experts Were Right About Declining Usage & Marketshare.

Last updated 1 minute ago

The new December 2010 Denver Dex phone book just got delivered and it was a little bit of a surprise. According to Jeff Kron, since 2007, the Denver Dex phone book has declined a total of 864 pages. 

This data coincides with a report from www.marketingcharts.com that indicates that online spending from business owners has not kept up with the pace of online usage from consumers. The shift is refered to as "the great divide".

"Though 63% of consumers and small business owners turn to the internet first for information about local companies and 82% use search engines to do so, only 44% of small businesses have a website and half spend less than 10% of their marketing budget online, according to research from Webvisible and Nielsen.

The research, which was undertaken to learn how internet users find local businesses from which to purchase products or services, finds an accelerating trend toward online media for local search. At the same time, it uncovers a significant disconnect between the way small business owners act as consumers vs. the way they market their businesses online. Webvisible calls this disparity “the great divide.”

If you are a business owner who advertises in the phone book, maybe it's time to get your business digitized.

Art Ruiz Jr is an online media strategist with ReachLocal Denver. For a free consultation, please call (303) 498-9324.

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of ReachLocal, Inc., its management, employees, clients or publishers.

Article is also categorized under the following: Phone Book Usage Decline | Dex Phone Book | Denver Phone Book

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Tuesday, January 25, 2011

Efficient Media Solutions LLC : Media Planning & Buying Done Right For Colorado Springs Businesses. - ReachLocal Denver - Free Consultation (303) 498-9324 Internet Marketing Solutions In Denver

Efficient Media Solutions LLC : Media Planning & Buying Done Right For Colorado Springs Businesses.

Last updated 1 minute ago

Efficient Media Solutions LLC : Media Planning & Buying in Colorado Springs & Denver. Media planning and buying shouldn’t be an afterthought - it should be as creative and effective as the message itself.  Efficient Media Solutions is an experienced freelance media buying firm, specializing in broadcast and electronic media, operating at a fraction of the cost of a full-service agency. Here are a few of the services that we can help our clients with:

  • Annual Media Plan
  • Write and Distribute Media RFP’s
  • Negotiate Media Buys
  • Placement of Approved Media Buys
  • Monthly Stewardship and Billing
  • Quarterly Broadcast Post-Buy Analysis

Erin Morgan is the Principal & Senior Media Strategist for Efficient Media Solutions LLC. For more information, please call Erin @ (719) 205-6675.

Article is also categorized under the following terms: Media Buyer Colorado Springs | Media Planning Colorado Springs | Advertising Agency Colorado Springs

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Saturday, January 22, 2011

Facebook 101: What All Businesses Should Know About Facebook. - ReachLocal Denver - Free Consultation (303) 498-9324 Internet Marketing Solutions In Denver

Facebook 101: What All Businesses Should Know About Facebook.

Last updated 4 days ago

Here is a great article about Facebook.

"Today, there’s no doubt about it: Facebook is the most popular social network in America. Not only do Americans spend more time on Facebook than on Google, but Facebook accounts for a full 25% of all U.S. pageviews as well. And with over 500 million active users – and more joining every day – there’s a good chance many of your existing and prospective customers are already sharing status updates, comments, photos, videos and more on the site. So it’s crucial that your small business get its fair share of all that visibility and engagement. One of the best ways to do this is with Facebook advertising, which has some unique qualities that distinguish it from traditional search engine marketing or display advertising:

1.      Robust targeting helps you zoom in on the ideal consumer.

One of the top reasons to advertise your small business on Facebook has to do with the targeting based on the profile data Facebook users provide about themselves. The same way you can target banner ads on certain websites to display to users by age, gender and location, you have the added benefit of running your ad on a site with a heavy amount of daily traffic and stickiness (meaning people stay on the site instead of wandering off)."

To read the full article click here >>> Facebook Tips For Businsses

Art Ruiz Jr is an online media strategist with ReachLocal Denver. To learn more about Facebook and Social Media Marketing, call (303) 498-9324.

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ReachLocal Spotlight: Internet Marketing Consultants From Around The Country - ReachLocal Denver - Free Consultation (303) 498-9324 Internet Marketing Solutions In Denver

ReachLocal Spotlight: Internet Marketing Consultants From Around The Country

Last updated 16 minutes ago

ReachLocal creates online media strategies for businesses using search engine marketing, social media marketing, video, online chat & banner ads. Here are some articles that were written by some of our internet marketing consultsants that are a must read.

 

Art Ruiz Jr is an online media strategist with ReachLocal. To learn more about integrating an internet marketing strategy into your business, call me today @ (303) 498-9324.

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Thursday, January 20, 2011

How Non-Profit Organizations Can Use Social Media In Colorado Springs.

How Non-Profit Organizations Can Use Social Media In Colorado Springs.

Social media has evolved into such a tremendous tool in the local marketplace. Non profits has benefited tremendously for social media.

To read the full article go to http://mashable.com/2010/11/05/must-follow-non-profits/

"When it comes to social good, the name of the game is creating or inspiring change, and often with limited resources. That’s why social media is so important for non-profit organizations. By allowing organizations to reach more people with less money, social media has become an integral part of the non-profit toolbox.

Groups are using social media a variety of ways, from raising money to engaging with constituents on personal and meaningful levels. The most important thing social media offers for non-profits, though, is a highly effective channel to spread awareness about their cause. “Having 10 million people is more important than $10 million,” Change.org founder and CEO Ben Rattray told Mashable recently. “For advocacy you need to mobilize people, and the web helps you mobilize people like never before.”

Social Media Colorado Springs

Wednesday, January 19, 2011

Internet Marketing Tips For Community College Marketing Professionals

Internet Marketing Tips For Community College Marketing Professionals

When you utilize the proper search engine marketing techniques, you end up ahead of many of your competitors. For example, you may sell fashion accessories for women. If a potential customer looks for fashion items, a thousand websites may appear in the search results page. If you do not have the right keywords and meta tags at your site, you may end up towards the bottom of the list. No one will get the chance to see your products if your search rank is low. Another important factor is regular updates, as outdated websites are not attractive to potential buyers.

Social Media Strategies For Community College Marketing Professionals

Social networks offer a lot of business opportunities, these days. It is important to have your own business page on several popular social networks. This can be good for local business, as well as online business. However, simply having a page on a social media site does not mean that you will increase business. You need new and effective promotion strategies to stay ahead of your competitors.
When You Receive Professional Assistance

Promoting your online business covers a lot of different strategies, and large companies are well aware of the value of professional help. Many corporations employ people full time, to understand and study the market for their services or products. They hire people that have a complete understanding of search promotion. Also, they employ people to run their social network campaigns.
When you hire professional services, you have similar advantages as many large corporation. It is almost impossible to know everything about search engine optimization and social media campaigns. When you have the right assistance, it teaches you a great deal about the business of online promotion.

There are many advantages to hiring professional help with your online business ventures. Having a good business website does not insure sales and profits. It is important to understand how potential customers find your home on the Web. The right services will employ an effective social network strategy. These strategies can improve you business on a local and world wide level. You will also have a great deal of help with search engine placement. Services like Internet Marketing Denver can help you learn a great deal, when it comes to promoting your business.

Art Ruiz Jr is an internet marketing expert in Denver that works with Colleges & Universities around the nation. For more information, please call (303) 498-9324. 


Internet Marketing Expert In Denver | Community College Marketing