The Dex Denver Phone Book Just Got Delivered : Maybe The Experts Were Right About Declining Usage & Marketshare.
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The new December 2010 Denver Dex phone book just got delivered and it was a little bit of a surprise. According to Jeff Kron, since 2007, the Denver Dex phone book has declined a total of 864 pages.
This data coincides with a report from www.marketingcharts.com that indicates that online spending from business owners has not kept up with the pace of online usage from consumers. The shift is refered to as "the great divide".
"Though 63% of consumers and small business owners turn to the internet first for information about local companies and 82% use search engines to do so, only 44% of small businesses have a website and half spend less than 10% of their marketing budget online, according to research from Webvisible and Nielsen.
The research, which was undertaken to learn how internet users find local businesses from which to purchase products or services, finds an accelerating trend toward online media for local search. At the same time, it uncovers a significant disconnect between the way small business owners act as consumers vs. the way they market their businesses online. Webvisible calls this disparity “the great divide.”
If you are a business owner who advertises in the phone book, maybe it's time to get your business digitized.
Art Ruiz Jr is an online media strategist with ReachLocal Denver. For a free consultation, please call (303) 498-9324.
Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of ReachLocal, Inc., its management, employees, clients or publishers.
Article is also categorized under the following: Phone Book Usage Decline | Dex Phone Book | Denver Phone Book
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Wednesday, January 26, 2011
The Dex Denver Phone Book Just Got Delivered : Maybe The Experts Were Right About Declining Usage & Marketshare. - ReachLocal Denver - Free Consultation (303) 498-9324 Internet Marketing Solutions In Denver
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