Veterinary Marketing : 6 Tips To Make Your Online Advertising More Effective Today! - ReachLocal Denver - Free Consultation (303) 498-9324 Internet Marketing Solutions In Denver

Veterinary Marketing : 6 Tips To Make Your Online Advertising More Effective Today!

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Figuring out how to integrate an online media strategy for your Veterinary Practice or Emergency Animal Hospital will take a little work on your part. However, when done right, it can have an immediate impact on your bottom line. Search engine marketing (SEM) also known as Pay Per Click (PPC) advertising is a foundational piece of any Veterinarian marketing strategy.  One of the biggest misconceptions about advertising on the search engines is that if you bid on a few popular keywords and only advertise on Google, you are going get new clients. Every keyword or keyword phrase is going to perform differently on your site. The trick is to figure out which keywords are making your phone ring and driving new clients into your practice. Here are a few tips that should help you make your veterinary marketing program more effective.

• Advertise On Google, Yahoo & Bing - Although Google represents over 65% of all online traffic, there is still tremendous value in going after the remaining 35% of traffic.  When advertising on all 3 of the major search engines, we have seen the average cost to acquire customers go down for two reasons. The first reason being that there are fewer veterinary practices advertising on the other search engines. Second, the cost per visits can be less as well. When you add those factors in, average out the 3 search engines, you have a winning combination.

• Keep It Close - When setting up your search engine marketing campaign you will have two options as far as geographic targeting, DMA (designated market area) and Radius. A DMA typically covers an entire Metro area plus rural communities. For instance, if you are trying to market exclusively within the Denver Metro area, your advertising message will be seen in Boulder which is 20 miles away & Fort Collins which is 60 miles away. In most cases, that will be a waste of your time and money. What we have found to be most successful for online veterinary marketing campaigns is a radius distance of 15-20 miles around your office.

• What Services Or Procedures Are Most Profitable For You? - Think about what makes your practice unique in the marketplace. Focus your time, energy & dollars going after the most profitable parts of your practice.  Your time is money, your money that you are spending to acquire more customers may be wasting your time. When putting together a keyword list for search engine marketing campaign, ask yourself a few questions. What types of pets and/or services do I not want to see in my practice? What types of services are most profitable for me? That should be a great starting point to get a jumpstart on your keyword lists.

• Keyword Research & Generation - Keyword generation is one of the most critical components in this process. Earlier we spoke about focusing your time and energy on the services and practice specialties that are most profitable for you. That is where you begin outlining what keyword groupings you need to develop. If you start off with a list of 50 keywords and phrases, that can easily turn into 200 - 400 after you run them through a keyword generation tool.

• Location, Location, Location - Once you get your keyword list of 200 - 400 created, now it's time to add city or geo modifiers to your list. If you are advertising in the Denver area, you might want to add Denver, Aurora, Highland Ranch to each of the keywords to make them more targeted and relevant. It's been said that customers search one of two ways, with a city included within the search phrase such as Veterinarian Denver or just Veterinarian. Make sure you have both search styles covered.

• Your Text Ad Is Your First Impression - Don't be common or boring. Think about your practice and what sets you aside from everyone else.  Incorporate that into your text ad. Your text ad is meant to do two things, invite people into your site or keep them out. Who are you writing it for? Here is a great example of a text ad that one of my Veterinary Practices has used with amazing success.

Love Your Pets? So Do We.

Compassionate Care For Your Dogs,

Cats, Small Animals in Denver, CO.

www.GreatVetWebsite.com

Search engine marketing SEM is one of the most powerful, point of sale veterinary marketing strategies out there..when done right of course.  Take the time to do the necessary research before you get started. Survey the landscape, look at what of your competitors are doing well and not very well. Dollar for dollar, search engine marketing or pay

per click advertising can generate amazing returns for your Veterinary Practice.

Art Ruiz Jr is an online media strategist with ReachLocal, specializing in creating online veterinary marketing strategies. Want to see results? Let us show you how effective veterinary advertising with ReachLocal can be. Call us today for a free, no obligation consultation @ (719) 290-6043 or go to www.GetMeResults.com.

Article Also Classified Under The Following Categories: Veterinary Advertising & Marketing | Veterinarian Advertising & Marketing | Veterinary Practice Marketing | Marketing For Veterinarians

online media strategist veterinary advertising & marketing Search Engine Marketing reachlocal veterinarian advertising & marketing pay per click advertising

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