Cornell University Conducts Eye Tracking Study On Search Engine Results Pages Of Google. How Important Is It To Be #1 On Google? - Web Presence Optimization (WPO) - Internet Marketing - ReachLocal Denver Online Media Strategist, Online Author, & Web P

Cornell University Conducts Eye Tracking Study On Search Engine Results Pages Of Google. How Important Is It To Be #1 On Google?

in Web Presence Optimization (WPO)

Last updated 3 minutes ago

• 0
  Comment

• Share
• Tweet

Without a doubt, we understand the importance of having a search engine friendly & conversion friendly website. How important is it really to rank on the first page of Google, Yahoo & Bing? Does being ranked organically #1 yield you any greater advantage than position #2, #3, or #10?

I came across this study and thought I would share it with you.

A few years back, Cornell University conducted a study called Eye-Tracking Analysis of User Behavior in WWW Search in which they were trying to determine "how users interact with the results page of a WWW search engine using eye-tracking. The goal is to gain insight into how users browse the presented abstracts and how they select links for further exploration. Such understanding is valuable for improved interface design, as well as for more accurate interpretations of implicit feedback (e.g. clickthrough) for machine learning. The following presents initial results,
focusing on the amount of time spent viewing the presented abstracts, the total number of abstract viewed, as well as measures of how thoroughly searchers evaluate their results set."

It's tough to dispute the data. As Google continues to change it's algorithm and directly affect organic rankings of websites, there is a greater need to understand the changes that are occurring in the online marketplace. WPO is the new SEO. Web Presence Optimization is the new Search Engine Optimization.  According to the study, almost 80% of the organic search results on the first page of Google were distributed amongst the first 5 organic listings. 70% of those results were within the first 2 listings.

This study does not take into account the paid or map listings. However, I would imagine that the findings would be very similar across the board. Search Engine Marketing (SEM) also known as Pay Per Click Advertising (PPC) gets you to the top of the paid listings quickly.

To learn more about how to compete in a Web 2.0 world, call me today @ (303) 498-9324. Art Ruiz Jr is an online media strategist with ReachLocal Denver.

Google Click Study Cornell University Google Study Search Engine Ranking Report Eye-Tracking Analysis of User Behavior in WWW Search Organic Ranking Study art ruiz jr ReachLocal Denver Cornell University Eye Tracking Analysis of User behavior

• Loading comments...

via getmeresults.com