To understand the changes that Google is making to it's search results, you should know this first. According to www.Wikipedia.com, they define an algorithm in this way. "In mathematics and computer science, an algorithm is an effective method expressed as a finite list of well-defined instructions for calculating a function." Simply put, Google changed the way the search engine ranking game is being played by redefining their proprietary search engine ranking algorithm.
When Google showed up on the map years ago, they did one thing better than any other search engine had done. They provided us with a better user experience. We were able to think it, type it, and find it. That "better user experience" model is still what separates Google from every other search engine online today. When Google is indexing billions of pages of website content online, they are asking themselves this question about your website. "How relevant is this website, to the industry that this business is in, within the area that this business serves?" When your website is ranked and compared to your peers in the local marketplace by Google, the perceived relevancy and authority that they have now assigned to you is determining how often, where and when your site shows up on their search engine.
Denver Web Presence Optimization (WPO): Learn How Search Engine Optimization (SEO) Is Being Replaced By Web Presence Optimization (WPO).
How do you compete in a web 2.0 world? The online maketing game has changed again. No longer is it just about basic SEO tactics, now it involves social media optimization as well as web presence optimization.
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