Colorado Dental Association: Art Ruiz, Jr. Guest Speaker Annual Session

Integrating Social Media into your Dental Practice Presented by Art Ruiz Jr. Social media has fundamentally changed the way that dental practices acquire, manage and retain patients. In this course, you’ll learn how to create a successful Web presence strategy that integrates social media into your marketing efforts, office processes and daily routines.  In addition, you’ll learn about the new patient buying journey and what role social media plays in the decision making process.  Also discussed will be the elements of creating and integrating a successful social media strategy for your dental practice that includes brand management, social search discovery, reputation management and content creation. Lastly, the course will explore the best practices and optimization techniques for Facebook, Twitter, Google+, YouTube and Google Maps.   Art Ruiz Jr. is an online media strategist with ReachLocal, specializing in dental and healthcare marketing. Art has over 10 years of experience consulting with hundreds of practices to develop online strategies designed to deliver solid, quantifiable results from their online marketing campaigns. Art has expertise in Web marketing strategies, search engine optimization and social media marketing.